The challenge was to redesign the Vodafone Cricket Live Australia app for the 2012/13 season and to create a focus on the live scores, video, commentary and surface detailed statistics and visualisations that had been buried in the previous version of the app.
The overall redesign created a bright and inviting UI that gave users the feeling of being at a match. The live scoreboard was overhauled to better convey important information in a format cricket fans could scan quickly and easily.
The standard iOS paging metaphor was extended to include page titles and visual clues to off-screen content as well as “badges” to highlight new content. This design pattern brought live scores, detailed scores, visualisations and live commentary to the same level of information hierarchy and encouraged user discovery through simple swiping.
As Head of Design Mobility at Cloud Sherpas, I contributed wireframing, prototyping, visual design and interaction design, and I also oversaw the development from a design perspective.